Fashion Company Headquarters

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Fashion Company Headquarters

2011 – Executive project – China – sup. 1500 mq – Under construction

The special feature of this project, is a reinterpretation of the “lace”, a fabric which has always been a symbol of femininity. Light and decorated, it is proposed as an architectural element, through the use of painted steel and laser-cut laminated glass. It softens lights and shadows through transparencies that recreate the effects of theatre wings. Considering the clothes as the absolute protagonists of the space, the intervention is deliberately neutral, bright and contemporary. The choice of white as unique color for lacquered glass and perforated plate enhances the light in every facet. Touches of color have been introduced in communal areas through pieces of furniture by Moroso. Other than using fabrics utilized by professional tailors, Moroso is well known for its excellent design research. All departments and offices furniture, including cabinets and tables have been designed by A+10. Arper company provided office chairs, allowing maximum flexibility and functionality to the workplace.

The client especially requested that the project should communicate the unique Italian style. For this reason, all companies involved are expression of Italian excellence, such as Viabizzuno, who provided lighting for the project under A+10 direction.

In order to provide a more personalized artistic touch, Paola and Daniel decided to incorporate art works of the contemporary Italian painters Omar Galliani, Xabier Gonzalez and Bruno Barani. For communal areas of exclusive use of the personnel, they chose images by photographers such as: Nancy Fina, Richard Avedon, and Tim Walker.

 
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